13th september 2024
what is representation?
representation: how media shows a situation to you
they all love each other and accept each other even if they do argue they eventually make up.
stereotype is a generalised representation of a person, place or thing.
Friday 20th September 2024
stereotypes
Do now!
1) how certain things are shown in media. re presenting
2) how it presents itself positive or negative
3) the generalised idea of something/ someone
4) 2 components
5) audiences
grandmother: sweet, good at baking, loving, grey hair, wrinkles, slow, bad hips
private school boy: posh, snobby, thinks their better, sensible straight hair, tie and blazer uniform
mechanic: always dirty, male, beard, gruff, always holding a tool, tired
the students are represented as disobedient and rude towards teachers who are shown as better and nicer to students there. stereotypical rude, moody teen. the broken stereotype of mean, strict teacher.
stereotypical mean chav lad and victim boy. kids being disobedient, rude, in trolly's
representations in magazines
terminology
masthead
the title of a newspaper or magazine
cover lines
Cover-lines - Lines of text on the front cover which allows the audience to see what sort of content will be inside the magazine.
main image
a visual representation of something
main cover line
A prominent coverline about the main story or the cover image
puff
promotional stickers that make certain articles or contents stand out
colour palette
Colours in magazine layouts can set the mood based on colour theory
direct address
Imperatives are another device that directly address the audience
star vehicle
posh way to say celebrity
4th October 2024
representation task
lo: to create magazine covers showing an understanding of representation
do now
1. addressing main image and what its about
2. when media speaks directly to the reader
3. puff
4. blue
5. degrading someone to the mere status of an object
Friday 8th November 2024
industry research
lo: to research companies linked to set products
circulation- how many copies are sold
advertising revenue- amount of money made from selling
cover price- how much it costs
subscription model- where a company makes you pay a recurring amount for a product
multi-platform- when something is accessible on multiple platforms
readership- estimate of the number of readers
ideology- set of values, attitudes and beliefs
brand identity- the image a company creates for itself
target audience- a specific group of people media text is aimed at
VOGUE
- vogue was made in December 17 1892
- vogues original target was new York upper class
- vogue was changed over years by Anna Wintour who focused on emphasising woman's body
- vogue is published by Condé Nast
- vogue is multi-platform as well as print
- vogues has a circulation of 190,249 and a readership of 796,000
- vogues target audience is mainly female. abc1 style conscious and wealthy older woman
- vogue is a high-end design, with colourful imagery and purposeful posing, vogues ideologies are materialism and capitalism, sophistication, elite, exclusivity, design and artistic.
GQ
- GQ was made in 1957
- GQ has a mens style of fashion and culture
- GQ has new topics like health, sport and politics
- GQ was published by J miller
- GQ is a multi-platform appearing on any website
- GQ has an average circulation of 85,080 and a readership of 213,000
- GQ is targeted to cultured men, abc1 men aged 20-44
- GQ image is colourful and values culture and sport the tagline being "the magazine for men with IQ" it believes men can do anything
case study #1: Raheem sterling
lo: to explore the context and layout design for GQ magazine
do now
- Condé Nast ✓
- abc1 ✓
- older- 20-44 ✓
- masthead ✓
- selected colours used ✓
GQ context:
- according to feminist theory, GQ has a history of objectifying woman in its magazine, which promotes a chauvinist attitude towards women
- men remain clothes and women are less than clothed
- sexual objectification
- entire section dedicated to woman for men gaze.
- "sexiest woman" "men of the year"
- woman are objectified and undressed on the covers more vulnerable or exposed
- . talking more about sport, undressed women, "man thing" e.g. hunting, 'men of the year'
- they make woman just seductive and suggestive making them property and 'owned' by a man while men are presented as powerful and overpowering
cover analysis: media language
- cover star: Liam Gallagher- english song writer, lead singer of oasis. they put him on here because he is successful and powerful suggesting the magazine is too
- masthead: bold colours, big lettering, sans serif- modern/masculine, word inside GQ. this is done to make it stand out and be picked up
- coverline: lowercase- lower class, colour matching masthead, small and some bold. this is done to appear more intelligent and attractive
- anchorage text: introduces cover star and what they do usually complimenting cover star and boosting them
- lexis: bold statements and shocking sentences choice word will add to this
- typography: small text for cover-lines and big bold text for masthead this is sans serif as its masculine and attractive, looking intelligent
- brand identity: puts the brand in a good, successful light saying if they can get a big time celebrity/ singer to be on a cover
- image: layout- 'z' shape layout for cover-lines and what they want you to buy, mid shot just showing his face and direct address looking at the camera, sunglasses have connotations for being cool
- colour palette: dull colour scheme but is good against the dark outfit the main cover star is wearing
typography- how text looks: style, BLOCK CAPITALS, lower case, colour, italics, bold, serif front, sans serif font
29th November 2024
do now!
- footballer
- font style
- racism
- serif
- anchorage text
analysing our case study
coverline: metrosexual
anchorage text: guardian angel- winger in football, protects other players, seen in press as evil but he is good
layout: z shape, viewers eyes move in a z shape when reading
coverlines: 1) metaphor, alliteration. appeals to intelligent readers
2) self promotions
main image: black wings- religious stand point, lack of shirt- exposing himself making himself vulnerable, bored facial expression- tired of having to put up with racism and fighting it.
in the image sterling is seen topless this is used to show he's making himself vulnerable to the public eye, the media has already portrayed him as evil due to his tattoo of a gun as a memorial to his father. the media has already twisted his campaign around and so he opening himself up and giving the real reason for his campaign, wanting respect for black players.
the anchorage "guardian angel" is showing how he wants to protect young black players by putting himself in the firing line. a guardian angle has religious connotations, trying to make him seem all good like a saint confident and protecting others while challenging the idea all angels are women.
the typography of guardian angel is serif which is a modern kind of text but portrayed to look like older Biblical text tying into the angel idea. the colour of gold has connotations to wealth as GQ readers are usually very wealthy, as well mixed with bold text seeming more confident and powerful like their readers.
the coverline 'Westminster is becoming a living nightmare' is important as the choice words living nightmare is a metaphor mixed with the alliteration of Manchester's masterplan. this higher english level shows an intrest for a more intelligent audience.
Friday 13th December 2024
assessment improvement
do now!
1) topics inside magazine or surrounding said topics
2) to get attention of a certain audience
3) racism in football
4) waist hight X below subject looking up
5) something you'd expect to see in a genre
TARGET: focus on analysing (the connotations) the set text rather then too much context.
mise en scene- non verbal codes
written codes- anything written
gesture pose- body language
symbolic codes- a colour that symbolises something else
narrative- story
colour pallet- colours used
the main image presents Sterling in a low angle shot using a confident gesture pose, using a symbolic code of black with accessories. He's looking at the camera with a serious face.
The main image shows a low angle shot that connotes a confident dominant gesture pose, using the symbolic code of black which connotes death and unknown as well as evil. He looks serious and is directly addressing the audience.
layout: On this magazine cover the sanserif masthead of GQ is presented in gold, Gold itself connotes wealth and money and is associated with sophistication. This is trying to appeal to their audience of older, modern, masculine, wealthy men. The magazine text is laid out in a ‘Z’ formation this is because that’s how we will read it, we read the masthead first then we go to the far left, diagonally to some cover lines then across the image title so it catches readers attention, This is a classical magazine convention as in its a very basic set-out of magazines drawing attention of people in shops. The colour pallet for this text is a mix of white, gold and black which has a lot of symbolic coding, this links back to meaning as all colours have connotations of sophistication and elegancy.
Friday 20th December 2024
GQ representation
do now!
1) suggests ✓
2) angels ✓
3) wealthy, old men ✓
4) to catch viewers attention ✓
5) way something is normally done
gender:
- it shows that every man can be masculine
- his shirt is off
- he's being shown as a protector
- all masculine men are buff
- men can wear jewellery
ethnicity:
- its breaking the stereotype of black men on magazines
- a black man on the cover
- he's said as a angel
- hyper-sexualised
- black man on cover
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