C1 advertising

 28th February 2025

Advertising and marketing

do now!

1) 2

2) 70% 

3) 40%

4) to make money

main aim of advertising is to draw attention to a product or campaign as well s informing and educating, raise awareness, pursued audiences, USP

commercial advertising aims to make money by selling a product it does this by re-enforcing there products playing on desire, wants and needs and communicating a brands message

non-commercial advertising aims to get a campaign across, like charities. they do this by increasing shock value and direct appeals, representing true aspects.  

7th March 2025 

advertising and marketing 

do now!

1) to make money

2) raise awareness, to inform and educate

3) to advertise a product to make money

4) charities

5) how it looks 

product likely to include:

1) name of brand/ products

2) logo

3) slogan

4) specific details of USP/ product or service

hard sell: obvious what they are trying to sell you, very blunt and in your face

soft sell: much more subtle, cant really tell what they are saying but can work it out from advert

• to show how certain animals were going existence because of plastic pollution
• logo: WWF,  slogan: 'time is running out for them not plastic

emotive language

• to advertise new ice cream
• logo: M, slogan: 'little taste of summer'

wordplay/puns

intertextuality:

• when adverts reference things people may know to make their ads more relatable 

this advert uses intertextuality because it references Humpty Dumpty which is an old fairy tale. They have used this intertextual reference because they are trying to suggest their jeans are tough enough to stop him from breaking when falling off a wall.

Historical adverts:

logo: coca-cola

slogan: come on- lets have a coke

layout: arranged so the coke bottles are in the main image

images: getting a drink after an activity 

language codes: informal 

narrative: people playing badminton and deciding to get a drink to take a break and have a refreshment 

colour palette: bright, warm colours, inviting

Friday 14th March 2025

historical advert: set text

do now! 

1) much more subtle, cant really tell what they are saying but can work it out from advert

2) colour pallets and props 

3) facts and imperatives 

4) hyperbole

5) imperatives

historical advertisement

logo and slogan: the logo and slogan are brightly coloured and in your face this is to draw attention to them and convince you to buy the drink and do what the slogan says. 

layout: the layout is in a 'z' formation as this is how we look at things naturally, the main information is along the top and bottom as this i because that is where our eyes begin and end 

images: the images are happy and joyful, this is to connote that this product brings joy to whoever drinks it.

language codes: imperatives of "drink cola" and emotive language of "lets have a coke"

narrative: the guy is telling the woman they should go and get a refreshing drink like coke 

colour palette: its bright and cheerfully coloured which connotes that people want to drink coke to be happy 

Friday 28th March 2025

do now! 

1) Mackintosh 

2) Miss Sweetly and Major Quality

3) regency era

4) more aimed at average workers

5) alliteration 

the main image shows that the 'hero' has to pick between the two woman or the chocolates. this image has connotations of a very patriarchal point of view, as the image shows the woman dressed up like the sweets in the box like they are something to pick from and choose who he wants. this links to the idea that many men back in those days would love a dilemma like that because women were viewed as objects back then.

the main text reads "what a delicious dilemma". this suggests this is something all men want, its what all men dream about which seems quite normal for that timeframe. this links to the idea that if you buy this chocolate you'll get yourself into this situation.

after the war in 1943 many men returned from their war posts and ordered women to go back to being maternal and domesticated. the 50's were very patriarchal with women being forced to believe a good kitchen and children made a woman fulfilled. women were advised to put the husband and kids high over there own needs.

Friday 4th April 2025

do now

1)  how something/someone is depicted 

2) 1950s 

3) as mens servants

4) they were affordable for working class

5) delicious